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Our response to the MTA fearmachine ads…

If you live in NYC, you’ve seen the “If You See Something, Say Something” ads plastered all over the MTA system. During the weeks leading up to the Republican National Convention in NYC (2004), this ad campaign was in full swing and in turbo mode. Ubiquitous posters, flyers and pre-recorded announcements urged commuters to report suspicious persons and activity to the police. But, what exactly were media outlets teaching us to perceive as “suspicious”?

What kind of “profiling” were they encouraging us to practice, based on our fears? In response to the MTA campaign, we created our ow version of the ad: If You Fear Something, You’ll See Something (Referenced in The New York Times). We printed flyers, pasted them in subway and bus stations, handed them out at the RNC, made them available for download at our website, and created t-shirts and hoodies people could buy online.

If You Fear Something Hoodie


A version of the MTA campaign is in use today, so the topic is still very relevant.

“If You Fear Something, You’ll See Something” T-Shirts, Hoodies, Mugs, etc are still available at the Fulana Online Store. Mobilize Toward Awareness!